The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this ...

At the same time, in a recent survey of over 1000 enterprise marketers, over 90% of marketers are planning to place a greater emphasis on SEO in 2023. Why organizations will lean into SEO in 2023 As ...

Consumers that have previously been exclusively interested in red circles may be tempted to experiment with a blue triangle, but they are likelier to stick to type. By embracing first-party data, you ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, ...

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important ...

To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you ...

Announced in early 2020, the Core Web Vitals are a set of metrics Google is developing and plans to roll into their overall search algorithm in May of 2021.. Given that it’s almost 2021 now, anyone ...

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top ...

30-second summary: Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties. Blacklisting, ...

The methodology applied for the featured snippet study. In our study on featured snippets, we collected data from 3552 testers, who were asked to look at four different SERPs with snippets.They were ...

How social media influences consumer buying decisions 1. The shortened customer journey The first thing that you notice when it comes to customers on social media is the shortened customer journey. It ...