Strategic insight and customer analytics group Strat7 has published a white paper evaluating the performance and reliability ...

The average UK adult is spending seven and a half hours a day watching a screen, with mobile phone usage overtaking the ...

Didier Truchot, chair of the board at Ipsos, said: “I am delighted to welcome these three new directors, whose skills and ...

Didier Truchot, chair of the board at Ipsos, said: “I am delighted to welcome these three new directors, whose skills and ...

Market research is a competitive industry with increasing legal and ethical requirements being placed on providers by clients ...

Media measurement and optimisation platform Integral Ad Science (IAS) has agreed a strategic partnership with social media giant Snap Inc and eye tracking business Lumen Research covering customised ...

The Office for National Statistics has laid out plans to reform its economic statistics following a review that highlighted ...

The tool, called Price Check, provides users with a pricing study using standardised questions, which is generated using AI.

The tool, called Creative Data Feed API, will allow users to access what AI-generated advertisements drive emotional ...

The Incorporated Society of British Advertisers (ISBA) has appointed Simon Michaelides as its next director general, ...

Audience measurement and analytics firm Nielsen has had its contract extended until 2029 for measuring television viewers in ...

Virginia Weil, Ipsos global service line leader, innovation, and Billie Ing, Ipsos global head of practices, Strategy3, said: ...