The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.

The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand.

Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist features some of the best-known and fastest growing brands in the ...

One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...

Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according ...

As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...

FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...

From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers on the four Ps, ...

Some 80% of brands are worried about agency usage, according to research from the World Federation of Advertisers.

Brands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” ...