The Advertising Standards Authority has upheld its May 2025 ruling concerning nutrition startup Zoe’s Daily30+ supplement, following an appeal from the brand. The initial ruling banned a Facebook ad ...
After hitting its £1m total fundraising target last year, the aim is now to reach £2m in cumulative fundraising within the next five years.
Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...
From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.
As to when women start to feel less represented, 27% say it began in their thirties, 27% in their forties, and 23% in their fifties. Ads placed next to polarising content are 18x more likely to result ...
Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...
Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.
L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.
From mapping out progression and the importance of role models to building the right skills and the power of mentors, female marketers talk about the ups and downs of building a career in B2B.
The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.
CEO Bjørn Gulden says devolving power to regional teams is critical in a “more complicated” world, as revenues hit a record ...
Research from Ipsos and Effie UK shows the value of tackling social issues, as proven by Reckitt’s ‘See My Pain’ campaign, ...
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