Marketing Week2h
Hugo Boss appoints ex-Ikea CMO to lead global marketing
Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...
Marketing Week5h
Ocado mockumentary ad looks to cut through price cut push
The ‘Value worth talking about’ campaign, devised by St Luke’s, is created in the style of a mockumentary where animated ...
Marketing Week7h
Mastering the creator brief: Why brands are giving influencers more ‘creative license’
More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...
Marketing Week6h
Lidl delivers record festive sales with £1bn Christmas turnover
Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
Marketing Week5h
Industry figures recognised in New Year’s Honours List
Former WPP president Karen Blackett is among those recognised in the New Year’s Honours list, rewarded for her services to ...
Marketing Week2h
Walkers taps into Dry January as official snack of 2025 challenge
The snack brand is advertising its ‘Better for You’ range in a campaign deploying many of the tropes used to promote alcohol-free beer.
Marketing Week12h
Seven trends that will shape media in 2025
From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming ...