Marketing Week3h
‘Challenged to take action’: Co-op launches inclusivity campaign in response to member requests
The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.
Marketing Week6h
‘The simpler, the better’: Big Issue’s CMO on launching its first membership scheme
The Big Issue Group is launching the scheme to encourage “collective action” and tackle the poverty crisis in the UK.
Marketing Week31m
Four big strategic mistakes Nike needs to reverse
Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand.
Marketing Week8h
‘Break rules, honour traditions’: Universal brand building lessons from McDonald’s, Lucky Saint and Octopus Energy
Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist features some of the best-known and fastest growing brands in the ...