Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in ...

In today's rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that's crucial for ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Explore three effective methods for enhancing post-purchase engagement and improving B2B customer retention and lifetime ...

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

Well, friend, today is International Talk Like a Pirate Day. So shore up your best pirate puns and show them off in your meetings today. Or see how many slightly extended "Arrs" you can work into ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing ...