The future belongs to brands that use AI with intention, not as a shortcut but as an amplifier of what makes them ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

One thing brands can seriously underestimate is that Gen Z isn’t just watching, they’re responding. Comments, DMs, reposts, stitches. Even when people don’t engage, it all means something. Gen Z talks ...

Australia’s indelible 1987 ‘Grim Reaper’ campaign aimed at raising public awareness about AIDS contributed to violence against the LGBTQIA+ community, a New South Wales inquiry has heard. During the ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

TikTok is the premier hub for short-form videos, drawing over one billion monthly active users. But even this figure doesn’t adequately capture TikTok’s social media dominance. Users of the app spend ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...