The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed ...

The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part of a broader ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s ...

New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before they settle on a more ...