Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Affinity Solutions' expanded relationship with AWS equips advertisers and publishers with privacy-enhanced controls to leverage first-party data to measure and optimize ad campaigns using AWS Clean ...

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has launched Harmony Social, which connects paid social campaigns with connected TV and the ...

Hightouch, providers of a data and artificial intelligence platform for marketers, has launched same-session personalization helping companies deliver personalized content that combines behaviors ...

PandaDoc, a document management platform provider, has launched PandaDoc CPQ for Pipedrive, a deeply integrated configure, price, quote (CPQ) solution with bi-directional synchronization designed ...

InnovidXP data integration powers household-level purchase metrics across online, in-app, and in-store outcomes.

Today at its Mailchimp FWD: London event Intuit unveiled a suite of tools and integrations to help marketers and small and mid-sized businesses better understand and leverage their customer data to ...

SEG has fused artificial intelligence and sales skill building into Action Selling's 9 Acts sales training and coaching methodology. The new offering allows organizations to shift from one-off ...

In the mid-1980s, object-oriented programming transformed software development by introducing a revolutionary approach to structuring and designing code. That mental shift—difficult as it was for many ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Today consumers use AI to help with specific tasks that still require them to control the workflow and final decision making. Forrester expects AI to become more autonomous, which will likely not be a ...

Adobe Express brings together Adobe's creative tools, like Adobe Photoshop and Adobe Illustrator, and a library of assets and templates. It supports creative workflows for some of the world's largest ...