Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Affinity Solutions' expanded relationship with AWS equips advertisers and publishers with privacy-enhanced controls to leverage first-party data to measure and optimize ad campaigns using AWS Clean ...

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has launched Harmony Social, which connects paid social campaigns with connected TV and the ...

Hightouch, providers of a data and artificial intelligence platform for marketers, has launched same-session personalization helping companies deliver personalized content that combines behaviors ...