Delhi Metro has taken note of the trend and warned creators against filming such videos on its premises, citing concerns over ...

With shopper data, proximity to purchase and increasingly measurable outcomes, retail media is reshaping how marketers think ...

Varun Khanna, SVP-Marketing at Licious, says that in just five years, content has evolved from a supporting act to the main ...

From pioneering aseptic packaging to building recall with its iconic ‘Sip Sip Frooti’ jingle, the Parle Agro brand created a ...

The three-match India-Afghanistan T20I series starts September 13 at Arun Jaitley Stadium, with FanCode streaming and Sony ...

India’s leading jewellery retailers Kalyan Jewellers and Malabar Gold & Diamonds have announced separate initiatives backing Prime Minister Narendra Modi’s appeal to stop buying gold amid growing ...

The century-old shoemaker has transformed its entire marketing operation by replacing traditional agency retainers with ...

The firm will offer content, digital PR, media outreach, media buying, SEO content, thought leadership, founder positioning ...

The automaker will partner with Bigg Boss editions in Tamil, Telugu, Kannada, Malayalam and Bangla, expanding from four ...

The cricketing legend will front the brand's communication across television, digital, in-store and festive campaigns ...

Priyanka Tewari has joined Glenmark Pharmaceuticals as head of marketing. She announced the move in a LinkedIn post. She ...

The Dosa Studios co-founders and a team of GenAI artists will join EPIC AI Lab to work across generative AI-led storytelling ...