In a highly competitive marketing landscape, it is challenging to create a fair competitive advantage for a brand when the ...

The Dubai Turtle Rehabilitation Project at Jumeirah Al Naseem has released over 2000 turtles since its inception. This June, ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

Athar Awards honoured 51 winners, celebrating the strength and growth of Saudi Arabia's creative and communications sector.

Cannes Lions updates aim for a greater emphasis on representation and inclusivity through broadening access and updating ...

Home Centre aimed to create a memorable campaign that reinforced its market leadership while showcasing its commitment to ...

Kantar BrandZ Most Valuable Emirati and Saudi Brands report lists brands e& and Al Rajhi Bank as the most valuable in the UAE ...

Hills Advertising's Sami Al Mufleh shares his take on cutting through the digital noise, measuring effectiveness and the ...

Pitfire Pizza turns its pizza boxes into canvases in an effort to support local artists and foster community engagement.

Chris Hemsworth and his wife Elsa Pataky feature in a new campaign film for Experience Abu Dhabi, in an effort to boost tourism to the city from global audiences.

Several leaders share opinions on ethical marketing, sustainability initiatives, and ‘do-good’ CSR activities by brands and ...

Through this partnership with WebEngage, Sobha Realty hopes to improve its customer engagement and build a stronger community ...