The Biebers stayed in a luxury villa in Mallorca for Hailey's Rhode launch. The trip was an important move for Hailey's business, and a source tells PEOPLE both she and Justin are thrilled to see the company's growth.

While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed reaction.

Hailey Bieber has announced that the latest rhode summer products, including the new Lemontini shade of the Peptide Lip Treatment, are now available to shop

A source revealed how Justin Bieber and Hailey Bieber's relationship is doing amid SWAG, and how the album brought them closer.

Justin Bieber continued to put on a united front with wife Hailey after the pop star admitted to marriage struggles on his new album. Justin and the Rhode Skin founder were seen smiling in several cozy selfies posted to his Instagram Sunday.

Justin Bieber shared heartwarming photos with wife Hailey from their romantic boat ride in Italy, as the couple enjoys a peaceful getaway following his new album release and parenthood joy.

Hailey Bieber teased the launch of a new "lemontini" peptide lip tint with a photoshoot that included a gold belly chain. The beauty mogul founded rhode in 2022. The brand was recently acquired by e.l.f. in a "transformative" $1 billion deal.

I have the scoop on Hailey Bieber's favorite beauty products from skincare to makeup including Anastasia Beverly Hills, Cyklar, Avène, EltaMD, LOOPS, Medicube, Rhode and NARS

Hailey Bieber offered her hot take on the butter yellow trend, calling the shade "played out." "It's not butter yellow because it's LEMON," the Rhode founder wrote in response to comments about her brand's latest lip launch.

The limited-edition flavor follows the release of its six existing tints: Ribbon, Toast, Raspberry Jelly, Pbj and Espresso.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.