Customers will still be able to access Freevee content, however, in the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as J

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.

Public television program distributor PBS has inked a distribution deal with Amazon that will allow users of the streaming platform Prime Video to watch their local PBS member station and PBS Kids. The deal involves around 150 PBS member stations that are already making their main broadcast feed available through the PBS website and apps,