The new iPhone 17 Pro and Pro Max have respective starting prices of $1,099 and $1,199 in the US. Buyers will be able to choose between three colors: Deep Blue, Cosmic Orange, and Silver. Pre-orders begin on September 12, with devices arriving in stores on September 19, ready to be complemented by this new line of accessories.

Apple Inc. ’s iPhone lineup feels exciting again.

The company has also introduced three new colours, Silver, Deep Blue, and a brand new and refreshing Cosmic Orange flavour.