Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

ITO EN Ltd., (President and Executive Officer: Daisuke Honjo, Headquarters: Shibuya, Tokyo), the world's No. 1 unsweetened ...

Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of 8.6%, from ...

The green tea leaves are handpicked ... Marukyu Koyamaen, one of the leading brands of matcha in Japan, says it needs to restrict sales to make sure there’s enough supply for customers at temples, ...

RTD and sachet tea brands highlighted fruity and herbal flavor combinations, vibrant packaging and tradition during the Natural Products Expo West show.

While black tea remains the nation’s favourite, herbal, green, and speciality ... prompting brands to rethink their ethical commitments. In Japan, where tea has always been central to daily ...

ITO EN, an unsweetened green tea beverage brand, revealed a limited-edition Oi Ocha bottle featuring Los Angeles Dodger ...

ITO EN Ltd. announced a limited-edition Oi Ocha bottle that features Shohei Ohtani is now available for purchase at mass, ...

The Ito En Japanese tea company is one of Ohtani’s many sponsors.Credit...Noriko Hayashi for The New York Times Balelo has tried not to overexpose Ohtani, lest it diminish his brand and eat into ...

[SINGAPORE] Matcha may be the dominant tea trend now as TikTok-driven global shortages fuel the demand for Japan’s umami-rich brew ... Beyond mass-market brands, new independent spaces are blending ...

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