Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

"Unfortunately it's not as simple as going to Staples and picking up some Sharpies," Niccol said. "That's the power of our ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with ...