Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol’s to-do list as he takes the CEO reins at the ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

To make things easier for customers and employees, the company will add “commonsense guardrails” to customizations on its ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Starbucks CEO Brian Niccol has simple plans for reviving the company. The Seattle-based coffee giant reported its annual ...