Per Newsweek and Social Blade, American Eagle has gained over 142,700 followers on Instagram in the last month alone, a large chunk of which came after the ad was released. On August 1, the day the ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad campaign. Experts weighed in on how the drama could impact her career.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

If Sydney Sweeney’s denim-clad moment could spark a political firestorm, Dana White clearly thinks it can sell out boxing’s ...

Sky News host Freya Leach discusses the “disturbing” video of Lizzo attempting to mock Sydney Sweeney’s recent American Eagle ...

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our favorite stars can get away with it in Trump's America?

In the latest trading session, American Eagle Outfitters (AEO) closed at $12.58, marking a +1.13% move from the previous day. The stock outpaced the S&P 500's daily loss of 0.25%. Elsewhere, the Dow ...

In fact, the fall-out makes me think that cancel culture could be over for good—and not for the reasons you might think. The ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...