In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Minimal, gender-neutral, and quietly cool, Energetically New York blends sandalwood and cardamom for a warm, subtly spiced ...

That was, however, before Zara perfume dupes entered the scene. As a beauty expert with years of experience on the Grazia ...

So when Zara perfumes took over my FYP in what seemed like the blink of an eye, I was overjoyed. The brand—known for its chic ...

You can always tell which Zara best-sellers are worth investing in, because they sell out so quickly it's often sadly too late to get your hands on it (remember these popular Zara items from ...

As for the juice, it was created in collaboration with Dsm-Firmenich and its principal perfumer Clement Gavarry, who ...

If you love a sweet scent, then the best perfumes of 2025 so far won’t disappoint. One of the biggest fragrance trends of the year has come in the form of a new wave of gourmand scents—foodie ...

The Zara and Massimo Dutti owner saw its turnover increase by 4 per cent between the start of February and 10 March, compared to 11 per cent growth during the same period last year. It follows ...