New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Google is using a subset of YouTube videos to train its AI tools, including its text-to-video product Veo, in a move that is making many YouTubers unhappy. Some YouTubers want an opt-out option or a ...

YouTube’s chief business officer Mary Ellen Coe often gets asked about how to break into the media industry. One observation she’s made in talking with members of younger generations is that they have ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lucia Moses Every time Lucia publishes a story, you’ll get an alert straight to your inbox!

Twenty years since launching, YouTube would likely be worth as much as $550 billion as a stand-alone business, according to analysts at MoffettNathanson. YouTube is on track to be the biggest media ...