As artificial food dyes are becoming increasingly restricted at state and federal levels, some manufacturers are looking to switch to natural dyes to color their food products. US Food and Drug ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Discover why philosophers argue that colors are objective features of our world, despite variations in perception. Learn more ...

Researchers unveil a groundbreaking method to stimulate retinal M cells, creating a new color, "olo," beyond human vision's ...

These facts might naturally lead you to think that colors are subjective. That, unlike features such as length and ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...