Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

It's a sight we've all seen countless times– morning traffic slowing down as a bright yellow school bus pulls up to collect ...

If you offer a group of people a spectrum of color chips ranging from chartreuse to purple and asked them to pick the unique green chip – the chip with no yellow or blue in it – their choices ...

These facts might naturally lead you to think that colors are subjective. That, unlike features such as length and ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...