Magnite (MGNI) is back in focus after being named the ad tech monetization launch partner for cloud gaming platform PH²ND, along with a new data integration with Cognitiv that broadens tools for ...

In other words, the real opportunity in DOOH is no longer about more screens, locations, or reach - it is about unlocking ...

The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.

Noah Giansiracusa joins WBZ NewsRadio's Bradley Jay for an accessible conversation about personalized pricing - what it is, when it's bad, and when it isn't.

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Roblox (RBLX) is back in focus after rolling out new immersive ad formats, expanding programmatic partnerships, and drawing fresh attention from both institutional investors and major Wall Street ...

AI is doing more than changing jobs—it's changing how people think under pressure. A classroom revealed what’s quietly ...

The U.S. Department of Energy (DOE) has implemented the Energy Dominance Financing (EDF) program, a federal credit-support framework that recalibrates how DOE provides loan guarantees for energy ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...