In 2025, TikTok is expected to have a total global user base of 955 million people. 51% of marketers globally said they ...

This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.