Apple Vision Pro 2 could launch by 2026 with the M5 chip according to reports. Here are all the details on this.

Snapchat's Spectacles 5th Gen, along with Meta's Orion smart glasses prototype, show the potential for small, powerful AR ...

Valve, HTC, and Pico offer excellent VR headsets, and Xreal and Snapchat are among those creating fun AR smart glasses. And then of course there's Apple, which recently entered the space with its ...

Meta's abrupt decision to close its AR studio confused some developers because the company only recently unveiled its first ...

Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) ...

I'm initiating Snapchat with a buy because I expect ... In his remarks, the company's CEO Evan Spiegel discussed VR sets in comparison to AR sets, in a way throwing shade at rivals Meta and ...

Boston Consulting Group (BCG) and Snapchat’s parent ... themselves and connect with their friends while 77% of them find AR/VR visuals more engaging indicating that marketing for brands needs ...

We recently got our hands on a pair of Snap's augmented reality Spectacles smart glasses, and while there's still a long way ...

This article explores practical use cases for AR/VR, highlighting how these technologies are revolutionizing workflows, ...