Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

Rather, they reference the supposed creation of an entirely “new brand” for the best Samsung phones, so perhaps we’ll see ...

Samsung is considering introducing a new premium smartphone brand that would exist alongside or even replace its iconic ...

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding ...

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009.

Samsung uses the Galaxy name on a wide range of handsets ranging from its Galaxy M budget brand to the Galaxy A ...

It's unclear what kind of "innovative turning point" would prompt Samsung to launch a new brand, but Young-hee has the right ...

A distinct brand for its premium handsets from Samsung may help the firm to better compete with rivals such as Apple.

Samsung may be planning a similar shift in its product branding, potentially restructuring its lineup to better address diverse market needs.

Samsung is reportedly evaluating plans to abandon its iconic Galaxy brand name, a trademark identifier that has distinguished its smartphones since 2009.

The idea of a new brand is inspired by Hyundai’s success ... This strategic shift mirrors Samsung’s approach with the W-series phones like the Samsung W25 and the Samsung W25 Flip in China ...