PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy ...

Red Bull, the top-selling energy drink in the United States ... for the top of the caffeine list – Celcius Heat, Bang and Rockstar Xdurance, all with 300 mg of caffeine per can.

This week, the company unveiled a new look for Rockstar that puts it at odds with the other brands in the crowded energy drink market. Visually, energy drink packaging tends toward darker color ...

A new study in Nature shows that energy drinks contain an ingredient that may increase cancer cell growth. This is mostly ...

Rockstar Energy Drink launched a campaign, “You Can Own Any Moment,” that is backed by a new science-based claim about the brand's ability to deliver sustained energy, per a press release.

By Chris Gardner Angus Cloud is now a Rockstar. The Euphoria star has struck a deal as brand partner and face of energy drink Rockstar, marking his first official partnership with a national ...

In the build up to the UEFA Champions League final, the football association partnered with Rockstar Energy Drink to host an array of activations in London, one of which included the return of the ...

began skyrocketing in value during the pandemic, Russ Weiner, creator of the Rockstar Energy drink, knew it was just a matter of time until high-end waterfront homes in nearby communities began ...

Another chapter in the rich tradition of video game and energy drink promotional tie-ins is here, as Xbox teams up with Rockstar Energy on limited edition Starfield cans. There are prizes big and ...