Here's why I think Steal a Brainrot defined the year 2025 and proved why it is a masterclass in CCU and player engagement.

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Avatars in video games do not merely refer to the customization of your character; they are in fact a fashion statement ...

Players under 9 years old will have chat turned off by default unless a parent approves its use after age verification.

Kids are being identified as adults—and vice versa—on Roblox, while age-verified accounts are already being sold online.

Roblox has released its 2025 Replay report which spotlights just how big the game is, especially with Gen Z. Credit: Roblox Roblox is quickly making moves to address that and looking at the company's ...

With Roblox doing absolutely silly numbers this year with games like Grow a Garden and, worryingly, Steal a Brainrot pulling tens of millions more concurrent players than almost any game in history, ...

This implementation is our next step toward what we believe will be the gold standard for communication safety,' the ...

The gaming giant described the rollout as a "significant milestone" toward achieving the "gold standard for communication ...

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...

Nick is a freelance writer from Chicago, IL, with a BA in Creative Writing from the University of Illinois at Urbana-Champaign. His lifelong belief in the artistic power of video games led him to ...