Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Conspiracy theories are one of the banes of the modern world, exacerbated by the internet and social media. What was once ...

A group of researchers studied the personality traits most common in conspiracy-brained people, discovering insecurity might ...

Cognition holds because difficulty demands patience. What happens when AI no longer requires us to sustain engagement and ...

The JEE Main 2026 Session 1 City Intimation Slip is released by NTA. Download your exam city slip now to plan travel ...

Researchers mapped the brain connectivity of 960 individuals to uncover how fast and slow neural processes unite to support complex behavior.

"You think that these things should not exist together, but there it is right in front of you, and it’s undeniable," ...

New research suggests people who struggle with complexity and those who believe the world is inherently unjust are more ...

Sam Woodnutt and Jasmine Snowden blog a study which uses hospital data to explore rates of headbanging as a form of self-harm ...