At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. “This agreement is an important indicator of where the industry is going, and ...

SEATTLE, November 06, 2025--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

BidCore, the new customizable DSP developed by programmatic and real-time advertising technology company IPONWEB, has been selected by Egami.tv and Speakable as both companies look to expand their ...

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must earn their spot in a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

Looking to put itself on equal footing with rising advertising interest for connected TV platforms, Fox Television Network, through supply-side platform (SSP) FreeWheel, has struck a significant ...