Launches with Place Exchange SSP and PerView Measurementto Enable Digital Buyers to Programmatically Access DIRECTV Remote Inventory Through Top DSP ...

At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Yahoo DSP has announced the launch of agentic AI as a new intelligence layer embedded across its platform to transform how ...

Yahoo DSP has announced the integration of Agentic AI as a next-generation intelligence layer built directly into the ...

Yahoo DSP has added agentic AI capabilities to its buying platform, embedding the technology across planning, activation, ...

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...