India’s programmatic and ad-tech ecosystem is undergoing one of its most testing recalibrations in recent memory. In the span of six months, the market has absorbed two shocks that strike at the core ...

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...