Calling it a “Canada first,” Cineplex Media on Tuesday launched programmatic cinema advertising, giving advertisers automated access to its cinema inventory in movie theatres across Canada. Brands and ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little more unifying. The media conglomerate, now under the aegis of Skydance ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...