And that's definitely the case with one new dress that has hit the rails at Primark, as it bears a striking resemblance to one that costs £125 from Odd Muse. But this budget-friendly version ...

Mia highlighted the striking similarity between the Primark dress and the Odd Muse Ultimate Muse Cap Sleeve Mini Dress, making the former a perfect choice for those on a budget, reports the ...

CHRISTMAS is just around the corner and Primark has brought back its iconic festive pjs ahead of the season. The budget retailer uploaded a video of the new ‘boyfriend’ sets, which include a shirt ...

Primark shoppers have claimed one of the newest items to hit the shelves could be confused at first glance for a pricer Zara version. The plain white dress, deemed as a "perfect" option for ...

Primark's new little black dress has been hailed as 'the most stunning dress ever' by impressed fans. The £20 style from a new Rita Ora collection will be available in all stores from the end of ...