That's known as the "opportunity cost" of that choice. A new study looks at the benefit of drawing consumers' attention to opportunity costs.

Opportunity cost is a basic microeconomics concept, maybe one you learned in a long-ago and hazily recollected 8 a.m. Econ 101 lecture. If you need a refresher, opportunity cost is the benefit you ...

Simply stated, an opportunity cost is the cost of a missed opportunity. It is the opposite of the benefit that would have been gained had an action, not taken, been taken—the missed opportunity ...

California Lutheran University would like to thank the Los Angeles Rams’ organization for its support of Cares Day! Join in supporting Cal Lutheran Cares Day and your name will be automatically ...

Opportunity cost refers to the potential profit provided by a missed opportunity—the result of choosing one alternative for your money over another.

Differential and opportunity cost are two approaches used when comparing the monetary figures involved in various business scenarios. Understanding they types of costs managerial accounting can ...

Reducing the opportunity cost of seeking and receiving health care for patients may significantly change the logistics of care for both patients and providers.

All you need to know about opportunity costs, how to calculate them and how to use them for financial planning.

The Denver Nuggets' trade of Will Barton and Monte Morris for Kentavious Caldwell-Pope looks even better when opportunity cost is considered. The Los Angeles Lakers' mishandling of Talen Horton ...