Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...

Florida will officially be without 10 players for its Week 7 matchup at No. 5 Texas A&M, and could be out a 11th as Ja'Kobi Jackson was listed as a game time decision on Saturday ahead of the game.

New to the Big 12 this year are injury reports. Starting three days from conference games, schools are required to submit availability reports for the weekend's game by 9 p.m. CT. The reports include ...