I’m never going to downplay [the hype] or to say [the new attention] isn’t the coolest stuff in the world,” Jones tells us.

With the majority of kits now out for the 24/25 season, we’ve taken the liberty of rounding up what we think are some of the ...

Nike is a running brand, and it’s incredibly important for Nike to win with runners,” said the company’s CFO Matthew Friend.

The sneaker company is reducing supply of its Air Force 1, Air Jordan 1 and Dunk models to revive consumers’ interest.

A new season and year calls for a new sneaker trend alert and brands are already on the move releasing new sneakers with ...

The apparel giant’s new CEO might have to lower expectations further before starting a turnaround.

Adidas’s bestselling gazelle style is the best for colourway options. From baby blue and mustard yellow to bright green on ...

Release for the Air Jordan 1 Low OG “Howard University” has not yet been announced by Nike. However, Sneaker Politics has ...

British sportswear retailer JD Sports Fashion beat a consensus forecast for first-half profit and said it was on track to ...

Off-White, the Virgil Abloh brand that was bought out by LVMH in 2021 at the height of its popularity now faces cultural ...

The duo's debut project is set to release next to a new Fear of God Athletics silhouette, another satin-covered AJ1 and more.