An October 1 article from the Associated Press reporter Anne D'innocenzio shed light on the ongoing sales struggles that sports apparel behemoth Nike faced in t ...

Science needs marketing in the same way Nike needs marketing. In this age of mis- and disinformation, a scientist’s job must ...

Manchester United’s Matt McKie speaks to Campaign Middle East about positive brand and revenue impact through Middle East ...

Shares of Deckers (NYSE: DECK) were moving lower today. The culprit was an analyst downgrade, as one Wall Street watcher ...

While people tend to view the NBA as just any other sports league, there is more to the NBA, which is a multi-billion-dollar ...

Prime Day is back! Amazon's 48-hour sale kicks off on October 8 and promises Prime members epic savings on everything from ...

In the previous year alone, it estimated that sneakers generate more than $75 billion in sales worldwide in 2023. In a time ...

Judge just submitted a report in a trademark infringement case against Nike that concluded Nike intended to "kill" much ...

Game 3 of MLB Wild Card playoff between the New York Mets and the Milwaukee Brewers peak at 5.75 million on ESPN.

Research suggests a creative-led partnership strategy could increase ROI by more than 50%. House 337's Frank Lawley explains ...

Last year, Samsung incurred an operating loss of 3.18T won ($2.4B) from the Foundry and System LSI businesses, as per average ...

Warner Bros. ‘ bet on another DC Comics sequel falls flat with Joker: Folie à Deux. After earning a the lowest ever score for ...