Nike has flexed its famous strapline ‘Just Do It’ to get consumers thinking about their exercise motivations. Sian ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch.

Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

Nike was granted a motion for partial summary judgment in its lawsuit against resale platform StockX on Tuesday, according to ...

When football fans tune into early games on CBS this Sunday, they may notice that some very young players are using extra ...

Comparing brand deals between schools can be a lot like comparing apples to footballs — but it’s pretty evident Penn State’s ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official ...

Indiana Fever guard Caitlin Clark is offering fans a "first look" at her signature collection with Nike.

The deal was initially set to run through 2023, but former AD Dave Hart signed an extension through the 2025-26 academic year ...

CMO Scott Johnson explains how the sister chains built on a new brand platform with a partnership with rapper GloRilla as the ...

Los Angeles Lakers superstar LeBron James is entering a historic 23rd NBA season. He will become the first player in league ...