Update: Vanessa Bryant previewed several looks from Nike Basketball’s summer lineup of Kobe sneaker releases last month, ...

LeBron James has been synonymous with Nike for over two decades, but few fans know the untold stories behind his massive ...

There is currently no news on James' next Nike signature shoe following the release of the LeBron XXII in November 2024. Nike ...

WNBA star A'ja Wilson's new signature shoe ― the Nike A’Ones ― announced another colorway for the shoes ahead of their release in May. On Wednesday, Nike announced the "Blue Fury" color ...

Nike stock sees a 35% YTD drop, but innovation, strong contracts, and market leadership reinforce its long-term potential.

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. Experts discuss why ...

Billionaires are not only tech giants, like Musk, Zuckerberg, or Bezos. A considerable number of athletes also have extremely “heavy” bank accounts. The hundred highest-paid athletes last year earned ...

Devin Booker and the Phoenix Suns aren't in the NBA playoffs, but he's still busy, promoting his popular Nike Book 1 shoe line, which now has a Chevrolet special edition. The Suns star unveiled ...

To launch Nike’s latest shoe by NBA star Ja Morant, the Copenhagen-based creative studio takes from the world of scrapbooks ...

According to an internal email written by the company’s chief financial officer Matt Friend and seen by FN, the Swoosh has named 14-year Nike veteran Jennifer Hartley as its new chief strategy ...

Nike said it is helping Kipyegon train, and designing shoes and apparel customized to her body, under an initiative it's dubbed "Breaking4". Kipyegon will try to break the record on June 26 ...