A World Cup commercial from Nike and a real earworm of a dance remix proved that Elvis wasn't merely a man of his time.

Henrietta is looking a little bit like Hollywood this weekend with the Bearcats football program selected by Under Armour to ...

Sophie Cunningham's Adidas Crazy Energy PE sold out in under an hour after a viral video showed her in a van full of the pink ...

The Forbes' World's Most Influential CMOs 2026 list recognizes chief marketers whose approach to driving growth is charting new paths. See who made the list.

This year’s FIFA World Cup showed the potential for circularity in performance attire, as many athletes donned jerseys made ...

Zellerfeld updates its digital shoe marketplace with features like personalized discovery, smarter search and live rankings for creators and products.

Slow-motion celebrations, imagination and innovation, and Billy Bob Thornton dropping puns while rocking a hotel bathrobe — ...

Four brands are leading the USA TODAY Ad Meter Brand Spotlight: World Cup Edition as the competition enters its final stretch ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White House’s assault on D.E.I.

PSG are close to extending their partnership with Nike in a deal worth over €1.1 billion. The new contract will pay the club ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.