In 1968, Elvis Presley called for "A little less conversation, a little more action, please" — and that's exactly what he got ...

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White House’s assault on D.E.I.

England are gearing up for only the fourth World Cup semi-final in their history. As well as a shot at glory for Harry Kane, ...

The news comes just weeks after the Hamburg-based company inked a new commercial partnership with Volumental.

Known as one of soccer's most prolific goal scorers, Haaland has captured fans' attention with his dominant performances, viral celebrations and even his hilarious Nike commercial with Channing Tatum, ...

PSG are close to extending their partnership with Nike in a deal worth over €1.1 billion. The new contract will pay the club ...

This year’s FIFA World Cup showed the potential for circularity in performance attire, as many athletes donned jerseys made ...

You didn’t need a pair of football boots to score big at the 2026 World Cup—just a famous name and a lucrative commercial ...

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.

A thought experiment on creating more revenue for players, more opportunity for brands and a better experience for fans who ...

The WNBA All-Star Game had a dunk, deep threes and rookie Olivia Miles showing out as Team Spoon topped Team Coop 129-122.

The Serena Williams brand is as strong as ever, less than 24 hours out from her return to Grand Slam tennis at Wimbledon. After a doubles run at Queen’s and the Berlin Open, Williams was handed a ...