Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...

The owners of five Mister Softee shops and 14 ice cream trucks at the Shore are opening their newest location this week.

Add Yahoo as a preferred source to see more of our stories on Google. When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most ...

Ice cream lovers have spoken in South Jersey, and two shops ran away from the pack. Mister Softee, located in Pennsauken along Haddonfield Road, has finished atop the 2025 Courier-Post ice cream poll.

Mister Softee’s Long Island takeover isn’t showing any signs of slowing down. The ice cream vendor will open its third brick-and-mortar location, in Miller Place, next spring. Franchisee Steven Zoly, ...

The invention of ice cream of course necessitated the ice-cream truck. Once people had the good stuff they wanted it everywhere—on demand. In 1956, the brothers Bill and Jim Conway were working for a ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...