When management rejected their pitch to design machines specifically for trucks, the brothers went out on their own, ...

Mister Softee has opened its first ever brick-and-mortar shop on Long Island. The location has flavors that are not available on the trucks, in addition to scooped ice cream.

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war ...

Luckily for ice cream lovers, you don’t have to wait until the truck’s jingle is earshot to seek out the beloved ice cream truck. You can track exactly where Mister Softee is in NYC with an ...

The heart of Mister Softee’s ice cream truck, and thus his empire, is an Electro Freeze soft-serve ice cream machine, patent number 3,898,859, manufactured by H.C. Duke & Co. in East Moline ...

Mister Softee Won't Abide Ice Cream Imitators. By . Nell Casey. Published Aug 30, 2013. Modified Aug 30, 2013. ... Mister Softee has forgone the street justice route in favor of the legal system, ...

Mister Softee is anything but soft when it comes to safeguarding his cherished name. The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened… ...

From fancy flavors to ice cream turf wars Most Mister Softee trucks are owned and operated by independent franchise dealers, many of them first-generation immigrants and small business owners.

SANTA BARBARA, Calif. - Even though it's winter, two enthusiastic young entrepreneurs have opened an ice cream store in Santa Barbara. The new location for the Santa Barbara Mister Softee is 935 ...

From fancy flavors to ice cream turf wars Most Mister Softee trucks are owned and operated by independent franchise dealers, many of them first-generation immigrants and small business owners.

From fancy flavors to ice cream turf wars Most Mister Softee trucks are owned and operated by independent franchise dealers, many of them first-generation immigrants and small business owners.