Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

“Ice cream has become more popular — more stores are doing it. Everybody is getting into the business a little bit.” Mister Softee trucks have been around since 1954, when two ...

"Ice cream has become more popular - more stores are doing it. Everybody is getting into the business a little bit." Mister Softee trucks have been around since 1954, when two brothers, James and ...

By Tejal Rao When it gets hot in New York, ice cream trucks hit the pavement, often competing fiercely for coveted street corners. Follow Ricardo Cruz, one of Mister Softee’s 350 drivers ...

But some Mister Softee franchise owners are questioning how much longer they can stay in business. From fancy flavors to ice cream turf wars Most Mister Softee trucks are owned and operated by ...

By Tejal Rao Bad blood has run through the New York ice cream trade for decades. The latest feud is between Mister Softee and New York Ice Cream. The company’s famous jingle is part of a dying ...

But some Mister Softee franchise owners are questioning how much longer they can stay in business. From fancy flavors to ice cream turf wars Most Mister Softee trucks are owned and operated by ...