As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

This suits today’s privacy-centric environment. With more limits on tracking across apps, clean identifiers are less common.

We found fatal flaws for all 12 clinched teams in the playoff field, plus the AFC North and NFC South teams trying to join ...

Discover how India can transform its billion-ton crop waste into sustainable solutions for a cleaner environment and thriving economy.

Rangers are six points behind Hearts and could go level on points with second-placed Celtic with win at Celtic Park; Danny ...

Every pound you spend on marketing should generate measurable returns. Yet many businesses struggle to calculate accurate ...

Our first deployments began with, contrary to model tuning, a store audit: camera inventory, network strength and in-store ...

Reaction as Sunderland hold Manchester City to a goalless draw in the Premier League, while Tottenham are also held by ...

Explore strategies for managing combinatorial explosion in high dimensional anomaly detection to enhance data observability ...

Approaching conversion earlier changes how teams work. Instead of reacting to poor results, they focus on clarity, alignment, ...

Eight teams remain in the College Football Playoff, and none are perfect. As far as fans are concerned, that's a good thing.