Unless you’ve been living on a desert island with no Wi-Fi, you know that in 2025 marketing was dominated by talk of AI. So instead of more predictions about generative or agentic AI, let’s look at ...

Most marketing teams I know live with the same daily pressure: prove that this quarter’s activity is working, keep acquisition costs sensible, and feed a constant stream of campaigns. Faced with that ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

The fourth edition of the MarTechAI Summit & Awards is all set to be held today, December 10, in New Delhi. The much-awaited conference will bring together some of the sharpest minds from India’s ...

The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025. This growth is being driven by the post-Covid ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. David Kindness is a Certified Public Accountant (CPA) and an expert ...