A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in the UK ...

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Adjusted SG&A was $65.2 million, down $5.4 million, but deleveraged by 290 basis points as a percent of sales due to topline ...

In her expanded role, Oshry will continue to lead OAAA’s marketing and communications strategy, with a focus on bringing the industry together around a shared vision for growth, modernization, and ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...