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At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, and Humana shared insights on precise targeting, celebrity partnerships, embracing ...

Two longtime marketing executives are successfully betting that if a small to medium-sized business doesn’t need or can’t ...

Why understanding generational money goals is key to stronger marketing performance in 2026 When marketing is aligned ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

When marketers learn to work alongside agentic AI, they can unlock new potential and discover where AI can enhance their work ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Abstract: Control performance is the reference for judging whether the current control strategy suits the dynamic system affected by unknown causes of changes. This article proposes an online ...