The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

One airline decided to inspire potential customers to join its loyalty program with a clever offer to receive one million ...

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Florida has reached a $79 million settlement with Juul Labs after a lawsuit alleging that the electronic-cigarette company ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

GoDaddy Websites + Marketing has three paid tiers designed to appeal to people with varying hosting requirements. All plans ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Black often lends cars a menacing look, but does the marketing lingo have to use overtones of the darker side of life?

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...