In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.

In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...

Push-up bras, strapless bras and even the idea to show bra-wearing women on TV; all of them came from the Great White North You can save this article by registering for free here. Or sign-in if ...

I was drawn to the design but after wearing it for a day, it turned out to be one of the comfiest and most supportive bras I’ve worn!

The more you wear it, the comfier it gets! This bra comes in four different swoon-worthy colors. T-Shirt Push-Up Comfort Bra ...

Coca-Cola Spiced wasn't the hit the company hoped it would be among consumers. Just six months after launching the new flavor, Coca-Cola is pulling it from store shelves, even though the spicy ...

Cotton Blend: Made with a blend of 57% Cotton, 38% Modal, and 5% Spandex, these bralettes offer a perfect balance of softness and stretch for all-day comfort. Your child will adore the cozy ...

Just months after Coca-Cola revealed its first new "permanent" flavor in years, that flavor is going away. WASHINGTON — ...

There are plenty of Pop-Tarts spin off products outside of the standard toaster pastries, but sadly there are some we may ...

Bras get a bad rap because it’s hard to find ... m wearing — gives me a gentle boost that’s not as dramatic as a push-up but without any sagging. I now understand why writer Molly Lamoureux ...